Commercial strategy
Going to market the way schools, groups, universities and ministries actually buy — positioning and pipeline built for how those decisions actually get made.
Your pathway to global growth.
Commercial, product, and placement work, with EdV as an extension of your team. We work alongside the leadership and product teams inside the businesses selling into schools and education groups — across software, hardware, and services — at whatever depth you set, from periodic insights and warm introductions through to active business development and product work run with you.
B2B buying decisions
Enterprise buying decisions are organisational decisions
Commercial — is there a real case to buy, and to keep?
Product — does it fit how a school actually teaches and runs?
Placement — is it backed by a partnership that lasts?
The companies that see long-term adoption are usually the ones that align all three before the contract is signed.
An enterprise sale into a school is rarely decided on one of these alone — the commercial case, the product's fit, and the placement all have to hold together, because a strong showing on one seldom carries the other two.
That's the work we do: building the commercial case, pressure-testing product-market fit against how a school actually teaches and runs, and securing the placement and partnership that decide whether it lasts.
What we do
Commercial, product, and placement
We work as an extension of your team, at whatever depth fits — from periodic insights and introductions through to running the work alongside you.
Product-market fit
Whether the product fits how schools teach and operate, across markets — including the cultural and regional realities a roadmap rarely accounts for.
Placement and partnership
Getting in front of the right schools and staying credible once you're in — partnerships, references, and renewal that holds.
How we appraise
One shared picture of where you stand
We score commercial, product, and placement maturity across the factors that decide whether a product lands — an evidence-based read you can take to your board and your buyers alike.
Delivery
From the right introductions to lasting relationships
Placement isn't a list of leads handed over with a wish of good luck. We start from a deep read of which schools and groups actually fit your product, turn that into warm introductions and real conversations, and stay in them until they become relationships that hold.
Alongside the commercial work, delivery is operational — reviewing a data-privacy agreement, taking a deep dive into your onboarding workflow, arranging educator feedback sessions: the detail that decides whether a product lands once it's in.
It's a real service with a visible cadence, not a pipeline of names that were never a fit in the first place. Every introduction is one we'd be comfortable making on your behalf and theirs.
Client perspective
“EdV have been able to bridge the gap between high-level strategy and the granular realities of school management. They are builders as much as they are advisors, ensuring that any planned implementation is both practical and high-impact.”
Case Study
Adaptive Reader's path into the UAE schools market
Adaptive Reader builds a multilingual, print-and-digital reading platform. With a strong home market and a small team, the question was how to enter the UAE — a market with real cultural and procurement nuance — without costly early missteps.
We appraised product-market fit, then opened the right school conversations and stayed in them: positioning the platform for how UAE schools actually teach and buy, and acting as the local partner that makes a first impression land.
Impact
"The trust EdV brings when introducing Adaptive Reader to school partners is enormous. Without them, I probably would've chased a dozen leads with little return — and some of those early missteps could've been disqualifying."
Read Case Study
Our team
Leadership team
We're a cross-disciplinary team that loves to create great experiences for our customers.
About us
Phil Redhead
Education Partner
Education strategist and digital transformation leader.
Sir Christopher Stone
Special Advisor
Global education advisor and former school leader.
Alex Farrell
Product & Technical Partner
Technology leader specialising in scalable innovation.
Dr. Ibtihaje El Senne
Special Advisor
International consultant in education and leadership.
Jamie Southerington
Commercial Partner
Commercial leader focused on SaaS and EdTech growth.
Prof. Stephen Heppell
Special Advisor
Pioneer in education, technology, and future learning.
Dr. Vicki Denmark
Special Advisor
Education leader driving school innovation worldwide.
Insights
Recent Insights
Events
EdV Partners with GESS to Enhance Exhibitor and Educator Experience
As the 18th GESS Dubai approaches with EdV as official event partner, exhibitors gain pre-, during, and post-event support.
Interactive
Mini Game: A Myth-Busting EdVenture
Play as 'Ed' and help him bust some myths about school market entry.
GCC
Unlocking the Saudi Schools Market: 3 Challenges & 3 Opportunities for EdTech and Education Businesses
How Vision 2030 reform enthusiasm can obscure real market complexities - covering challenges alongside key opportunities.
Trusted by Universities, Schools and Education businesses worldwide
Let's talk about your global growth
Whether you're going to market with a new product, trying to convert pilots into contracts, or rebuilding a commercial team that knows the sector, we'd be glad to be in the conversation.
Talk to Us